I doubt that Andy Warhol understood the technology would invalidate his statement that "In the future, everyone will be world-famous for 15 minutes." It is still true today but with the addition of the ability to store everything in a silicon chip, we can all be famous several times over and over for our 15 minutes. Just ask any politician who has tripped over his own words when they are repeated back to him in crystal clarity.
I dusted off an old article on technology at your suggestion. It is in the queue. |
Hey B.T. This commentary of yours would make a fine post, or a group of posts.
You have an intimate knowledge of this tech stuff and this media stuff that belies your age, and challenges the precepts of fairly intelligent folk far younger. You really get it. Not having real privacy as one travels the world wide web makes one want to pull back a bit, and tell the over zealous, like Facebook and Google, to get out of my face; leave me alone. |
We should all be so lucky. I don't begrudge him the success as a private company but I do think that the premise should be more transparent. I constantly click on "don't want to see this again" in my Facebook timeline. As a result most of my time line is from 'Friends' and I have unfollowed those that overly post political etc. I check back with them about once a month to see if anything of interest to me is posted on their time line.
I agree with your assessment of Local Advertisement. I was not clear enough on the over use of mass ads targeted to me. The one thing the whole social media has brought is the quick scan without applying thought. That is what is currently going on with the political debate. We have devolved into the Shoot out at the Meme Corral. |
Zuckerberg was lucky to catch it at the right time, and then be willing to keep it so generic, and from a functional aspect. It is not like one can publish a well developed post on his site.
But local advertisement may not be dead yet, but what advertisement could be done will have to be done well, and quite informatively. |
I started using Facebook to keep in touch with old friends and the kids. While I have never been an frequent poster, I did enjoy the ability to keep track of people long since gone from my present circle. Like you illustrate, MZ struck gold when he provided a format for the non-technical public to stay in touch. Perhaps it is the ultimate realization of "If you build it they will come."
For years I have felt that there was an opportunity for a paid subscription of Facebook or a similar format where you could personally tailor the content. Perhaps several layers on a monthly basis which still allows contact with friends but allows you to opt out of advertising at various levels. I think that Facebook and Google have placed the stake in the heart of advertising. It may be a slow death but eventually the clicks or views will be irrelevant due to over exposure. My best example is an add showing Chicken Little, The Wicked Witch, and Pinocchio telling their favorite scams. Then a kid from AT&T tells his story and everyone looks at him with displeasure. The Witch tells him "Words have consequences young man." I still don't know what company they are advertising but I did remember AT&T. |
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The only pathetic part of all this is that there are too many people who think that being any kind of celebrity makes them somehow special.