Pitt Street Brewing Company: From Cola to Craft | Eastern North Carolina Now

Press Release:

    GREENVILLE, N.C. - Pitt Street Brewing Company, a 7,500-square-foot craft beer production facility and taproom, is now open in the former Coca-Cola Bottling Company building at 630 S. Pitt Street.

    The historic space has been renovated to provide a memorable, family friendly gathering space for the community. The brew house is in full view of the public seating areas and features a 15-barrel brewing system allowing for the production of more than 4,000 barrels of beer per year in nearly a dozen varieties. A covered bier garden in front and an outdoor space behind are pet friendly.

    Pitt Street Brewing Company will produce a beer lineup of 7-8 varieties that will appeal to the average beer drinker: Pilsner, Kolsch, Amber Ale, IPA, Pale Ale, Wheat, Stout, Porter and a Sour. Added to the rotation will be a few seasonal beers and the occasional fruit beer.

    A hallmark of the beer is innovation through interpretations of historic styles with unique twists. Craft beer has the freedom to develop news styles that have no precedent; though they are generally made with traditional ingredients like malted barley, non-traditional ingredients are sometimes added for distinctiveness.

    Beer lovers can enjoy beer by the glass, purchase & fill growlers and in the near future purchase canned beer. Wine by the glass, hard cider and soft drinks are also be available in the taproom, and keg distribution will be provided for local and regional bars and restaurants.

    The brewery's founders see the project as an investment in an area that will blossom and help revitalize the community, as well as meeting a market need. The investment group, made up of Greenville locals and partners in western North Carolina, raised more than $2 million to purchase the building and equipment. The operation is expected to create at least nine full-time and multiple part-time positions.

    The building was built in 1926 with a two-story addition added in 1935. It has been largely unused since 1982 and has become the inspiration for one of the brewery's flagship beers, called Ruinenlust, which is German for the love of old abandoned buildings. The original interior and exterior of the building were preserved as much as possible during the renovation in order to maintain its architectural history.

• Contact: Uptown Greenville
•     info@uptowngreenville.com